I’m an independent Creative Director and Filmmaker based in New York. I’m Portuguese, was born in Germany and have been living in the US since 2013. I strive to create meaningful projects that positively impact people’s lives. I mostly fail. I’ve worked for places including Wieden+Kennedy, Droga5, VICELAND, Anomaly, Mother and many others. Someone also thought it was a good idea to let me teach at Miami Ad School and Berghs School of Communication. My work has won some shiny trophies, was exhibited at the International Center of Photography and featured on ABC News, The Guardian, MTV, Buzzfeed and Nowness. I'm obsessed with people, their quirks, passions, and dreams. The weirder, the better.
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BudLight X LigaMX - Seats of Glory


 Agency: Wieden Kennedy NY - Creatives: Marc Duran, Daniel Soares,  Facundo Paglia - Director: Daniel Soares

Many people love Mexican soccer from afar. So we opened an exclusive section for them in the Azteca, 1,800 miles away from it. We took seats from the Azteca Stadium in Mexico City and brought them to Las Vegas, where soccer fans could experience the Liga MX final with VR.

Agency: Wieden Kennedy NY
My roles: Art Director & Director