Hey stranger, looks like something went terribly wrong in your life, and you landed on this website. But since you’re here, I’m just going to talk a little about myself: I’m an independent Creative Director and Filmmaker based in New York. I’m Portuguese, was born in Germany and have been living in the US since 2013. I strive to create meaningful projects that positively impact people’s lives. I’ve worked for places including Wieden+Kennedy, Droga5, VICELAND, Anomaly, Mother and many others. Someone also thought it was a good idea to let me teach at Miami Ad School and Berghs School of Communication. My work has won some shiny trophies, was exhibited at the International Center of Photography and featured on ABC News, The Guardian, Mashable, Buzzfeed and Huffington Post. I'm obsessed with people, their quirks, passions, and dreams. The weirder, the better.

Invisible Drive - Mercedes


CCO: Thimoteus Wagner/Fabian Frese/Goetz Ulmer Creative Director/Concept :Michael Ohanian/Jonas Keller/Martin Strutz - Writer: Michael Ohanian  - Art Director: Jonas Keller/Andreas Wagner  - Graphic Design: Daniel Soares - 




The hydrogen fuel cell technology F-CELL produces 0.0 emissions. That means the car is invisible to the environment. This thought was executed with a spectacular event: we made a B-Class F-CELL invisible and sent it on a road show through Germany. More than 10,000,000 views on YouTube were just the beginning: within a few days the Invisible Drive conquered the world. With over 450-million media impressions around the globe, the F-CELL technology became a major topic in the news as well as blogs and magazines.

Agency: JvM Hamburg