Invisible Drive - Mercedes
CCO: Thimoteus Wagner/Fabian Frese/Goetz Ulmer Creative Director/Concept :Michael Ohanian/Jonas Keller/Martin Strutz - Writer: Michael Ohanian - Art Director: Jonas Keller/Andreas Wagner - Graphic Design: Daniel Soares -
The hydrogen fuel cell technology F-CELL produces 0.0 emissions. That means the car is invisible to the environment. This thought was executed with a spectacular event: we made a B-Class F-CELL invisible and sent it on a road show through Germany. More than 10,000,000 views on YouTube were just the beginning: within a few days the Invisible Drive conquered the world. With over 450-million media impressions around the globe, the F-CELL technology became a major topic in the news as well as blogs and magazines.
Agency: JvM Hamburg